Back to home
Notes from the counter
Long-form loyalty thinking.
Playbooks, field notes, and the occasional rant. Written for operators — café founders, salon owners, gym operators — by the team that ships the tool.
The café loyalty playbook for 2026
What ten-stamp cards, geo-fenced lock-screen pings and 3% reward math actually do at a ₹250-average-order specialty café.
ReadWhy your stamp card lives in the wallet, not the wallet pocket
Paper cards have a 60% loss rate within ninety days. Apple and Google Wallet have ~95% retention. The economics follow.
Read · 4 minGeo-fenced nudges: what we learned from 80,000 lock-screen pings
Fire rate, opt-out rate, conversion-to-walk-in rate. What works in Bandra, what doesn't in Bangalore.
Read · 6 minSix loyalty engines, six trades they suit
Stamps, points, prepaid, tiered, membership, gift card. A short map of which mechanic fits which counter business.
Read · 5 minSee the tool the writing is about. Book a demo.
We'll issue a real Redelio pass to your phone in the first ten minutes.